Mystery Shopping is fast becoming one of the most fun and financially rewarding businesses in America, UK, Australia, and many other countries. It is commonly used in the clothing retail and jewelry shopping outlets, automotive repair shops, restaurants and other large corporate businesses.
Mystery shopping is critical to any business owners operations to accurately evaluate customer service standards from an outsider’s perspective. Mystery shopping is one of the most flexible and beneficial tools for data collection that exists to evaluate your business and employees. Mystery shopping is a method of market research used by large companies for the most part, because in larger corporations identifying where levels of customer service is lacking can be more difficult.
Mystery shopping is a great way to make a little extra cliente oculto money as a mystery shopper, eat out at some different restaurants, and get some free items. A mystery shopper is someone hired by a company to honestly and anonymously evaluate the quality of service they receive. The mystery shopper poses as a legitimate customer for a business and rates the customer service standards by filling out a detailed report after the shopping experience. The demographic data and specific shopping experiences of any mystery shopper is only as accurate as the mystery shopper entered it, however with advances in technology it has enabled mystery shopping services to also record video footage of the shopping experience, for record purposes and to come back to it for whatever reason for verification.
Mystery shopping is not only a powerful tool to evaluate the customer service standards of your own business operations, but is used as a method of research to identify what your competitors are offering in terms of service or products.