A business or organization, or an individual for that matter, can get a text messaging account with most providers for free. Some companies may offer a small amount of credits to start to try it out. Once an account has been set up, a business or organization would ask people to opt in to their text messaging list. This is similar to an email list but instead of submitting an email to join the person would either reply to a text or, text a keyword to a short code, to join the list. This puts that person’s cell phone number on the list.
For example company XYZ may have an in store ad, an ad in the newspaper, TV, etc. that instructs people to “Text SALES to 000999 for our weekly specials”. In this case the word “SALES” is the keyword and 000999 is the short code. Once someone texts, “SALES” to 000999, their cell phone how is text messaging affecting teen literacy number is added to that store’s text messaging list. This is “Opting In” to a list. Any messages that are sent to subscribers on a list would include instructions to be able to unsubscribe at any time, any rates that may apply and a way for people to get help if needed.
A list can be built in many ways. It costs to add people to the text messaging list if they text in to join, normally around five cents, every time anyone opts into a list. Subscribers can be added manually as well. Sending messages to subscribers of the list is slightly cheaper and costs on average around four and a half cents per messages. There are two types of messages that can be sent, express and standard messages.
Express messages are send from a short code directly connected to the carriers that are supported by a particular company. Most companies should be supporting all the major carriers and it is a good idea to check what carriers are supported by a group texting company.
Standard messaging may be available through some texting companies. Standard messages are sent out through the Internet using SMTP Email and are not supported by the carriers. These messages can be trapped in spam filters so deliverability, most times fairly consistent, may be unpredictable.