Using Twitter to Build Brand Equity

Jack Dorsey, co-founder and chairman of Twitter, Inc., said that the definition of Twitter was “a short burst of inconsequential information,” and “chirps from birds,” which was exactly what Twitter was. But instead of just chirping, the micro-blogging social network service has become one of the biggest buzzes in 2009, capturing countless media headlines and stirring up conversations worldwide.

Apart from Twitter, the economy is also a main topic this year. While companies find their customers are spending much less money during the economic downturn, they turn to Twitter to help build their brands, promote their products or services, and keep in touch with both loyal and potential customers.

So how do companies use Twitter to build their brands? To answer that, let us first learn some facts about Twitter.

Twitter, founded in 2006, is a free social networking and micro-blogging service that enables its users to send and read messages known as “tweets”. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers, known as “followers”. The three-year-old Twitter, whose popularity is still proliferating as we speak, is already the third most popular social networking site in the world behind Facebook and Myspace.

Twitter is different from other social networking services because users do not need to send requests and get approved before they can follow others. A simple click is enough for a Twitterer to follow or unfollow any other Twitter users, who may be a celebrity, a politician, a company or an individual. Not only can users send private Direct Messages (DM) to a follower, they can also send public replies to whomever they want in the Twitter-verse. Because Twitter is text-based in nature, users must post pictures or videos through URL links, which enables Twitter’s interface to stay simple and clean. Even though Twitter does not and will not put any advertisement on its website, it is still a free service, which means businesses do not need to pay a dime Avatrade twitter to promote themselves and communicate with tens of millions of potential customers.

Labbrand believes that brand equity includes brand strength and brand stature. While brand strength is determined by brand differentiation and brand relevance, brand stature is determined by brand esteem and brand knowledge. Twitter can help a brand build up these four pillars of brand equity through different dimensions of interaction between a brand and its stakeholders. We will address four examples to illustrate the point. While the brands cited in the rest of this article may satisfy all four criteria, we will only use one brand example to highlight each measure.

Differentiation under the Communication and Design Dimension

Businesses strive to make their brands unique. Differentiation is strongly associated with a brand’s communication and design. Given the proximity that Twitter provides, twittering is undoubtedly a highly unique way for companies to communicate with customers. However, this advantage may not last for long due to Twitter’s fast growth, because when the majority of brands have their own Twitter pages the fact that a brand has a Twitter page will no longer be unique. At least for the time being, however, Twitter can contribute to brand differentiation. JetBlue Airways, an American low-cost airline, has differentiated its brand through Twitter communication. Since problems with flights can cause a lot of headaches, JetBlue has set up a service where customers can complain about flight problems directly to airline staff via Twitter. It is no wonder JetBlue has already attracted more than 1.1 million followers since the launch of its Twitter page in the spring of 2007. Today its account is often cited as an example of smart corporate twittering. Using Twitter to create an efficient customer service communication platform will contribute to JetBlue’s differentiation and overall brand equity.

Top Hollywood Movies

With the new year quickly approaching, it might be interesting to focus on a summation of the best Hollywood movies of 2012. This past year saw some outstanding and innovative films spanning across some unusual genres. Les Miserables, starring Anne Hathaway, is a musical adaption of a Victor Hugo novel while science fiction intrigues like Looper, starring Joseph Gordon-Levitt, delighted and stimulated audiences earlier this year. Although the Academy Awards are a few months away, critics are talking oscar buzz with these films and some others exciting films, some of which will be chronicled shortly.

Les Miserables

Victor Hugo’s novel of the same name came to artistic fruition in 1862. Today it is hailed as on the best slice of life novels of all-time and perhaps one of the best overall novels of the putlocker nineteenth century. Transliterated as “The Wretched,” the novel (and film) focuses on the tough lives of peasants following the 1832 June Rebellion. Nonetheless, the film itself is a musical drama disseminated by Universal Pictures and starring big names like Hugh Jackman, Russell Crowe, and Anne Hathaway. In terms of critical reception, Peter Travers for Rolling Stone Magazine raves that Les Miserables is a musical feast for the eyes and ears and has ample humor and pathos to keep the whole family entertained.

Looper

In the same vein as a Ridley Scott science fiction flick or a Arthur C. Clarke novel, Looper gives us a futuristic story about time travel. The film takes place in the year 2074 and its premise is thus: assassins, known as loopers, are sent back into the past (present) to take out dangerous people. For instance, a criminal organization might decide that a neo-Hitler is simply too hostile and corrosive, and subsequently call for his assignation before his tumultuous rise to power. The film’s chief twist, though, is that the criminal organization in question, unbeknownst to them, has called for a hit of the assassin. The movie invokes time travel problems like the grandfather paradox and is expertly acted by both Joseph Gordon-Levitt and Bruce Willis; the latter plays the older version of the same character. You can’t miss this science fiction gem!

The Master

Hailed by some critics as the revival of Joaquin Phoenix’s waning career, The Master is actually a much more nuanced piece of art. Phoenix and Philip Seymour Hoffman costar in a film with many themes: disassociation, disillusionment, betrayal, love, and loyalty all coalesce. The film revolves around the dislocated troubles of Philip Seymour Hoffman’s character who helms a philosophical movement known as the “cause” in the film. Loosely based on the real-life scientology epidemic, which actually follows the same timeline as the partly fictitious “cause” in The Master, the film chronicles how people respond to power, desperation, and loyalty. Already, the film has generated best supporting actor Oscar buzz for a revived Phoenix. The story can’t be missed.

The Right Movie Grill Will Make You Love The Movies Even More

Over the course of the last century, we’ve seen the changes that have taken place in the movie theater industry. While some of these changes have been very subtle, some have absolutely revolutionized we watch movies, and at the top of this list is the movie grill.

The movie grill seems to have sprung up out of nowhere about two decades ago. It seemed like a dream scenario where moviegoers would be greeted with nicer theater 123 movies surroundings, as well as better food options, and in some cases, a nice, frosty adult beverage to go with their meal & movie. It was a shock to the system, and while many traditional movie lovers scoffed, others understood change was on the horizon, and they were all in.

Change in the movie industry is often not quick to take place. There is an inherent glitz and glamour to the industry as a whole, making movie theaters, by proxy, as glitzy & glamorous as the films they showed. However, after some time, moviegoers started seeing the cracks, literally & figuratively, which meant less customers paying what seemed like higher prices for a lackluster experience. Something had to change.

Movie grills were a direct response to the changing tide in low movie theater patronage. The moviegoer was not just a person enjoying a flick – they were a customer, a consumer, and their opinion mattered. As such, better seating started becoming the norm, the food & drink options were a little more upscale & adult, and even the movie you could watch looked & sounded better.

But is the movie grill important for loving movies as a whole? Without a doubt, the rise of the movie grill has been crucial to getting customers back into theater seats. It was a way for the industry to say, “Hey! We got it! You wanted something better, and here it is!” Since you don’t really have to spend too much time thinking about what’s wrong with the everything around you, it is much easier to get lost in the movie you’re watching.

The right movie grill can transform the movie-watching experience in such a way where it seems to morph into a place that caters to you and your loved ones. Considering some theaters actually allow for private event rentals, including specific menu requests, you can really have it your way! The right movie grill understands the communal aspect of watching a movie with others, and they create themed events that revolve around a particular cult movie or a decade because they want the fun back at the movies.

African Movies

The thing about Nigerian movies is the story. The most common flaws in Nigerian movies are their poor endings. In the outgoing year, one thing that refused to change about Nigerian movies is its character.

Nigerian movies are very popular abroad especially in Western Europe. Nigerian movies are popular in the US and are appreciated in places like Cuba, the Caribbean -Jamaica to Trinidad/Tobago, Brazil, and Afro-Latin America. Nigerian movies are making headlines all over Africa and beyond.

Nigerian movies are sold the entire world today. You can buy the best quality of Nigerian movies at African movies 123 movies direct. Nigerian movies are suddenly earning international attention . Whoever said this movie was terrible must stop watching Nigerian movies cos if this movie is terrible then the other Nigerian movies are beyond terrible. But there are claims that Nigerian movies are selling like ‘hot cakes’ in the United States.

It is at these daytime shows that Nigerian movies are most popular as they are preferred by women. A majority of Nigerian movies are comedic. Despite repetitive themes and low production values, Nigerian movies are extremely popular. Nigerian movies are making headlines all over Africa and beyond. Nigerian movies are really gaining grounds in most African countries, with Togo, Continuo and Ghana inclusive. At Lagos’ only movie theater, Nigerian movies are being screened along side newly released Hollywood blockbusters. Nigerian movies are THE BOMB. Nigerian movies are a household name all over the country. Currently, 10-15 new movies appear on the market every fortnight. Nigerian movies are extremely popular, not only in Nigeria itself; currently, 10-15 new movies. Nigerian movies are popular viewing in Kenya, Tanzania, Uganda, Ghana, Sierra Leone, Botswana and Algeria, to name a few countries. Nigerian movies are so popular, some people become addicted to them. Nigerian movies are essentially for home consumption. African movies direct is the number one Entertainer for Nigerian movies on line.

Online Movie Rental – What Movie Viewers Want

Consumers have a number of options when it comes to viewing movies at home. Two of the most popular are renting movies at the local video store and renting movies via an online service. An informal survey was recently conducted on a home electronics/entertainment site regarding the movie viewing habits of website visitors. The results pointed to some of the misconceptions that still exist about online rental of DVDs by consumers that have not yet tried the service.

Participants in the survey were asked a number of questions, including how often they watch movies at home, whether or not they rent movies online, and if not, why. Nearly 28% of those 123 movies responding indicated that they rent movies online. Of the remainder, the most frequently cited reason for not using an online movie rental service was concern which centered around the perception that online movie rental would be more expensive than the local video store. When looking at a couple of scenarios it becomes evident which method tends to be more affordable.

For individuals who indicated that they watch only 1 to 3 movies per month the savings from renting online are small. Renting 2 movies per month at the local video store would average around $7.40 whereas renting from Netflix for example, if they chose the plan that has a limit of 2 movies per month, would run $5.99. After getting a video at the local store the user would have overnight or perhaps one week to return the movie but an online rental would allow them to keep the movie for an unlimited period of time.

For those individuals who responded that they view 1-3 movies per week, the savings would be more significant. For instance, renting 8 movies per month would run around $29.55 at the local store and as low as $14.99 online if they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.

For those who responded that they view 4 movies per week (averaged out to 16 per month) the average cost at the local store would be $59.04 while online rental would be $23.99 allowing the user “4 out at a time”. Renting through a service like Netflix generally does not limit how many movies a person views but rather, how many movies they can have out at any given time. Therefore rentals are more or less unlimited with many of the plans.

The second most frequently cited reason for not utilizing online movie rental services was that the individual rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail would not allow someone to decide at 6:00 p.m. that they want to see The Queen and receive it so that they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is only 1 business day which would seem sufficient in most instances.

The future of DVD rental may be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly via a streaming service that is now available for some movies. The service should be quicker than most download services as streaming allows viewing of the movie as it is streamed rather than waiting until download is complete. Although a full transition from the current mail delivery system to a download type of service will take time, it is clear that immediacy will only continue to improve. It would seem that other online movie rental services would follow suit in coming years in order to compete.

Consumers who have not been initiated into the online movie rental world also may be unaware of other benefits/features of such services.

* Greater selection- A typical video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This would seem to eliminate the problem of consumers arriving at the store only to find that there is nothing there that they really want to see.

* There are no fees related to the delivery and return of DVD’s; and there is no traveling to and from the store as movies are delivered to their door or to their home via streaming.

Powerful Images in Classic Movie

If you look into a student’s room, you’ll most likely see the walls covered with posters. You probably decorated your dorm room with posters (e.g., classic movie posters, posters of your favorite band or singer, etc.) when you were a college student.

There is a huge market for classic movie posters today. These classic movie posters, sold at DVD and record shops, are mainly used by marketing outfits as marketing tools for promoting movies and persuading the movie going public to go to the theaters and movies 123 watch. However, classic movie posters also serve as memorabilia for movie lovers. After all, classic movie posters are an artwork in themselves. Many of these classic movie posters are actually considered works of art because their designs become the symbols of the films.

Movie posters can convey plenty of information regarding the cast, director, crew and such, but there are movie posters whose focus is more on conveying a powerful visual image. You will notice that older classic movie posters have more words and tag lines and often feature painted images of the lead actors. Other classic movie posters use still photographs that were taken directly from the film.

Many of the images in the classic movie posters are literal. For instance, Gone With The Wind’s classic movie poster had Vivian Leigh in Clarke Gable’s arms. The King Kong classic movie poster has the heroine being carried by King Kong. The Casablanca classic movie poster has its lead stars, Humphrey Bogart and Ingrid Bergman, looking at us, their cheeks against each other.

The more memorable poster images or photographs eventually become the lead stars’ iconic images, and they stay in the moviegoer’s minds. In fact, these poster images are often what launches actors to stardom. For instance, the image of Audrey Hepburn in the classic movie poster for Breakfast At Tiffany’s is one that has endured through the years. Mention her name and the public thinks of her in an evening gown, adorned with jewels. The classic movie posters for The Great Escape captured Steve McQueen doing different motorbike stunts. And James Dean…perhaps his most memorable image is the one that appeared in the Giant’s classic movie poster: Dean posed crucified with his rifle. And who wouldn’t have seen the famous photo of Marilyn Monroe standing over an air vent, trying to hold her dress down? This image of Monroe was used to promote the Bus Stop film. You can find great information on movies and movie reviews.

The horror genre has its share of memorable images too. The images in the older classic movie posters in this genre mostly conveyed a subtle, quiet menace. For instance, it would be hard not to feel a chill when looking at Norman Bats’ shadowy house iin the classic movie poster for Psycho. Similarly, Jack Nicholson with his head smashed through the door in the movie poster for The Shining is scary. The classic movie poster for The Candyman has a wasp sitting on the edge of an eye.

The Jaws movie poster is one of the classic movie posters that is most reproduced. This classic movie poster has a simple but very powerful image: a shark’s mouth wide open, directly facing us. Another powerful poster image is that of Taxi Driver’s Robert De Niro with his hand at his temple, pointed like a gun. And when it comes to the romance genre, the Titanic movie poster is a true classic. It captures the image of Leonardo di Caprio and Kate Winslet above the Titanic, two people forever in love.

Action Movies – Exciting Stories

The best way of entertaining yourself is to watch movies. Youngsters are always waiting for an exciting movie release. Movies are their favourite time pass. Guys are fond of action movies with fighting scenes, thrillers, dreadful explosions, etc. By seeing these movies, they begin to visualize the scenes in those movies. Action movies keep you engrossed throughout the entire story. Some of the brilliant action movies include “Paths of Glory,” “All Quiet on the Western Front,” “Star Wars Trilogy,” “Kill Bill,” etc. All these movies are appreciated by the audiences till date.

An action movie “Lawrence of Arabia” is a beautiful masterpiece which received ten Academy awards nominations and seven Academy Awards for Best sound, Best Director, Best colour Cinematography, Best Music Score and more. The film was directed by 123 movies famous film maker David Leans. There are great action scenes, superb cast and a touching story. You’ll surely appreciate the film for its engrossing plot and breathtaking scenes. This timeless classic film is based on the true story of an unconventional British Lieutenant.

One of the famous action movies “The Lord of the Rings,” trilogy is a superb movie. It amazingly portrays an unreal world. The movie is worth watching with its enchanting and terrifying scenes. From start to finish, the movie is a work of art. The mind blowing casting is literally the best seen in years. The film is directed by Peter Jackson and was liked by people worldwide. The film was a great success and considered to be one of the major movie projects ever undertaken. It had a budget of $280 million and the whole project took eight years to complete.

Some of the fantastic movies based on the New York City are Dead End, Dog Day Afternoon, falling in Love, Broadway Melody, The French Connection and Morning Glory. If you are looking for special effects and plenty of action, then “300” is for you. It is one of the most talked about movie and is based on the epic graphic novel by Frank Miller. This movie is full of great actors, visual effects and graphics. It combines live action with virtual backgrounds and captures the ancient historic tale. The movie is an amazing mix that blends classical and metal elements with a brilliant storyline and performances.

Another incredible action movie “Star Wars Trilogy” was widely applauded by the audience. The Star Wars trilogy is more than just a series of movies with dazzling special effects. The Star Wars trilogy has influenced millions across the world. It features the Star Wars, the Empire Strikes Back, and Return of the Jedi. The people who battle against the evil Imperial Forces with help from Yoda include Captain Han Solo, Luke Skywalker and Princess Leia.

The user can find a good collection of top action movies if he looks back to the past. They include revenge, blood, romantic relationships, a muscular tough guy and a villain. Do some research and find the best action movies DVD online. The great selection of these movies may range from action to thriller movies. If you have decided to watch or buy movies online, you have to keep a few things in mind:

The Top 4 Scary Movies

What good scary movie doesn’t leave you feel really afraid to remain alone at home or move to a dark bathroom at night? If you haven’t experienced any scary sensations after watching a scary movie, you need to check out the top 4 scariest/horror movies of all time. These 4 horror films are considered the top scary movies of all time. This list is a little subjective and hence, the possibility exists you may not like them. So some pleasant advice – please go through the movie trailers of the horror movie you are considering seeing to determine if it is really worth watching.

There are some elements that make a horror movie worth watching. There are many horror movies which seem nothing more than comic movies. The movies worth watching are the ones 123 movies which are pulse pounding, riveting, and unnerving and get you to really become squeezed inside a blanket on bed or squirming in your seat. These movies create the best scary experience and make you really feel reluctant to go outside alone or stay alone. The four scary films discussed below are considered the top scary movies of all time.

A scary movie need not always be full of ghosts and apparitions. It can be anything like alien or a psycho killer or anything that creates some kind of spooky feeling inside you as you see one. Given below are four top scary movies of all time.

Alien:

Though this is not an ghost-style movie but an outer space alien movie, it has every element of a scary movie. The sci-fi horror movie has some spine chilling scenes which are sure to frighten you. The ship in the film is in outer space and is infiltrated by monsters which all lend to create a truly horror feeling. It makes you feel glad that you are not the character in that ship. The horrifying scenes of alien monsters killing each member of the crew with sound effects make your spine shrill.

The Exorcist:

This is another scary movie that you need to see. This movie is in the list of all time best horror movies and is a must see. The movie has some uniqueness and because the story is based on true events, the movie makes you more frightened to find the small girl possessed by evil souls. The movie has been made in conventional storytelling style and creates a sense of fear in the audience.

Halloween:

In the discussion of horror movies Halloween finds a prominent position for its spooky scenes and fear filled shrieks.Rent this film and follow along with Michael Meyers as he terrorizes a small town. Another must see.

A Nightmare on Elm Street:

There are lots of horrifying turns in this movie to make you frightened and the storytelling style make it a real horror flick. Follow along with Freddie as he scare the wits out of you in your dreams. Highly recommended.

How to Select a Great Movie

Sometimes you just feel like a girls’ or a blokes’ night in, and so comes the question of how to select a great movie to watch. My friend Sam always told us that a group of three people should never go into a DVD rental store at the same time, because you’ll end up being there for hours and never really decide on which movies to hire.

When we’re selecting movies, we never go for the latest releases, because you pay a premium rate for movies that are new to the DVD shelves.

If you always select the movies that have been around for a while, then guess what? You have your own movies 123 selection of “new” movies to choose from after a few months sincehat time the latest releases are down graded to recent releases at a discounted price. Not only do you save yourself some money, but you’ve also got a much better chance of having the “pick of the bunch” of the recent releases.

Here’s a list of things to help you decide how to select a great movie to watch:

1. Selection by a theme

Whether it’s a blokes night or a chicks night, you can decide a theme. Some great chick flicks include the “Bonnet Movies” the genre of Jane Austin’s “Pride and Prejudice”, “Emma” and so on.

For the blokes you may select the “X-Men” series, James Bond or such like.

2. Selection by Actor or Actress

Often we’ll sit and watch a bunch of Russell Crowe or Nicole Kidman movies, you may have some favorite actors and actresses that will help you in your choice of movies to watch.

3. Selection by Genre

There’s some great movies to motivate young sports players, such as Basketball, Baseball, or Grid Iron movies. You may be a fan of horror movies, romantic comedies, or action thrillers.

4. True Stories

They say that there’s nothing stranger than real life, and when Hollywood screen writers are looking at new ideas for movie storylines, they often turn to taking historical events and making some great movies.

Within the category of true stories you still have a wonderful selection of movies to watch about sporting heroes, national heroes, and even ordinary folk that have done some extraordinary things.

5. Selection by ratings

When selecting a great movie to watch, you need to consider the audience, as this can help with your decision making. If you are choosing movies for a bunch of young children then it’s generally a good idea to have watched those movies yourself first, so that you don’t have any surprises that could shock or scare the children.

6. Choosing a Foreign Language Movie

Whilst there’s a whole heap of great English Language movies, there’s also some fantastic foreign language movies that deserve your attention.

Do not be afraid to consider foreign films just because they have subtitles. After the first few minutes of watching a foreign movie and reading the subtitles you soon get drawn into the movie and almost “forget” that you are not listening to English.

7. Word of Mouth

We’ve never really found that personal referrals of movie titles from our friends have been of much benefit. Everybody has different tastes, and just because one person doesn’t like a particular movie doesn’t necessarily mean that you will not enjoy it.

This is often true with media movie critics. We’ve all heard stories about movies that have been slammed by the critics only to become box office successes.

There’s plenty of other ways to decide how to select a great movie to watch that include watching the previews or movie trailers, as well as watching movie review shows on TV and the internet.

Aerial Bucket Truck Inspections and Safety Hints!

The aerial bucket truck is a specially designed vehicle equipped with large hydraulic booms and buckets that are used to provide a stable platform when working at tall heights. Due to the nature of the truck’s use and the risks involved when working at such heights, an important and mandatory element that should also be accomplished prior to use is to inspect the vehicle to make sure that it is safe for lifting passengers.

The inspection of the vehicle before operation should never be overlooked or rushed. There should actually be three inspections on a bucket truck every time that it is used: pre-operation walk-around at the home facility; pre-driving powered check; and work-site inspection. Following is some detailed information regarding these three operational inspections

  1. Pre-Operational Walk-Around – Prior to powering up the vehicle, the operator should Visit : https://vietnhat.net.vn/xe-nang-dien/ visually check the parts of the vehicle for any obvious sign of damage or wear that could cause failure during operation. Following is a list of the important truck components that should be inspected during the pre-operational walk-around.
    • Tires– Check all the tires on the truck for under or over inflation. Use a tire pressure gauge to make sure that the air inside all the tires is appropriate for the intended usage. Look for any deep cuts around the tires that would result in rupturing during operation. Remember that the tires provide the primary means of support for the bucket truck, so they should always be well inflated and balanced.
    • Hydraulic Components – Look for leaking hydraulic fluid around the truck’s hydraulic system. Leaks could appear as damp areas near hose connections and on the hydraulic ram dust seals. Check the level of hydraulic fluid and make sure that it is still within the normal prescribed levels.
    • Engine – Check the engine’s oil level and belts, including the radiator’s cooling fluid.
    • Batteries – Check the battery’s positive and negative terminals and make sure the wires are properly attached and the terminals are not corroded.
    • Boom – Check the boom for alignment. It should be straight without any cracks or bends.
    • Articulated Joints – Check for cracks and signs of excessive wear such as metal shavings or rust.
  2. Powered Checks – This is an inspection that is performed while the engine is running to be sure that the following gauges and controls are properly functioning.
    • Oil Pressure Gauge – Make sure that the oil pressure inside the engine is within prescribed operating limits. This is important since the engine provides the power needed to operate the hydraulic system.
    • Battery Functionality – Check any gauges to be sure that the battery is charging while the engine is running.
    • Platform Controls – Test the hydraulic lift’s functions and be sure that everything is properly functioning.
    • Outriggers – Test the outriggers and make sure that each one deploys properly.
  3. Work-site Inspection – Once at the work-site, it is also important to make sure that the area is safe for proper operation of the bucket truck and all its component parts.
    • Overhead Obstruction – Make sure there is nothing that could obstruct the lift during its lifting operation.
    • Power Cables – Always keep the work area free from power cables to avoid possible contact with them and the potential for electrocution.
    • Bad Weather – Do not operate the lift during lightning storms or during strong winds except in very rare instances that may arise during rescue operations.
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